Just blame Miley Cyrus.
Or Hannah Montana.
Or Miley Stewart.
It’s all her fault.
Just kidding.
It actually started way before “Hannah Montana”--she just added fuel to the already blazing fire of musical media that Disney Channel has been releasing throughout the past few years.
The first siting of a movie based on music was when The Cheetah Girls was released in 2003.
This movie is about four freshman girls trying to win their school talent show and get their music noticed.
When it received 84 million viewers worldwide, Disney took note of how many more children and teenagers tuned into their station once they livened the shows up with music.
The Cheetah Girls franchise has gone on to produce two sequels, where the girls travel to Spain and then India to spread their music and reach the top of the music industry.
One movie about The Cheetah Girls is understandable--but two sequels?
In 2006, Disney Channel released arguably its most successful movie to date.
Unless you have been living under a rock for five years, you know I’m talkin’ High School Musical.
Premiering with 7.7 million viewers, according to variety.com, in the United States--and more than 170 million viewers worldwide since then--this movie is another prime example of Disney Channel using music to bring in more viewers.
This also led to the creation of two sequels, the first of which opened with 17.2 million viewers making it the “most-watched basic-cable telecast on record,” according to variety.com, an entertainment magazine that keeps up-to-date information on movies and shows.
“Hannah Montana” is the other obvious example of music in shows at Disney Channel.
The show has won countless awards and captured the hearts of little girls and pre-teens everywhere.
But did Disney have to make another show that was all about music and “living a normal life” despite being famous rock stars?
“Jonas L.A.” premiered in May 2009 with a mere 4 million viewers, according to LA Times.
That’s still a remarkable audience, but one that dropped dramatically from the ratings and audience Hannah Montana brought the station.
Clearly, the popular audience for these musical shows has dropped drastically.
The need for them just isn’t needed anymore.
Also, Camp Rock and Camp Rock 2: The Final Jam were released, both centered around the musical camp and the rock group “Connect 3” reconnecting with their roots.
The first Camp Rock received a successful 8.9 million viewers on premiere night, according to tvsquad.com.
These shows and movies are popular yes--but is there a line?
How many different story-lines can Disney Channel make about teenagers trying to stay grounded and reach their musical dreams?
I think you can see the point.
I’m not saying these movies aren’t entertaining and interesting to watch--but enough is enough.
There’s only so much music in shows and movies one can take.
Find something new to write about.