After Obama’s statement about his support for gay marriage, his campaign has been spending a lot of its efforts on contrasting his views on LGBT rights from Mitt Romney’s. 

Joe Solomonese, president of the HRC, the biggest LGBT rights group in the country, said, “"The federal marriage amendment is the ultimate deal breaker for us. It is the enshrining of discrimination into the U.S. Constitution… It is important to make sure every member of this community - Republicans in particular - understand that distinction." 

The campaign is holding a nationwide event titled Obama Pride: LGBT Americans for Obama, targeted specifically at reaching out to more conservative members of the LGBT community. 

This is especially important for his campaign to make up for the losses in more conservative democratic sphere, including “Reagan Democrats,” Blue Dogs, and many Black Evangelical voters.