Imagine that you are a ten-year-old living in American suburbia, and paradoxically, a ten-year old living in the tarnished war villages of Uganda. Norms in America such as a stable family life and food source do not register in the mind of a young person. Those overlooked things – along with safety – are compromised and worried over in war-torn Uganda. The juxtaposition is not only terrible, but unimaginable. Yet in a world full of cruel and unusual people, the Ugandans are a force to be reckoned with. 
KONY 2012 is a short film created by Invisible Children, Inc. and released on March 5, 2012. It centers on International Criminal Court fugitive Joseph Kony. Invisible Children, Inc. has been promoting this “Stop Kony” movement since 2004. Why, then, have American citizens only recently been aware of Kony’s notoriety? Is it bad press coverage or uncaring citizens that have delayed such action to be taken to help Uganda? Americans should be swayed by this movement and actively participate in bringing an end to Kony. Time is almost up for him: the deadline for his arrest is by the end of this year. 
With over 40 million views on Youtube, the short video utilizes not-so-innovative-but-effective marketing campaign strategies to bring their audience to do something. It is something completely different from the formal executive powers afflicted on bringing foreign policy to other countries. KONY 2012 had three aspects to its advantage: It told a story to the audience, called people to act, and educated viewers. Hence, the efficacy of the video was uncomplicated and gave way for one purpose: free the “invisible children” of Uganda and capture the war criminal Kony. 
The madness must be stopped by not only Americans, but people all over the world. What people do after they watch KONY 2012 can be life-changing: it can be real, attentive activism. But dynamic world change is difficult to achieve. Action requires significant motivation and conscious effort. Those factors go into extended research, planning, organization and negotiations, and that is easier said than done. Despite the troubles, fighting a worthy cause – the Kony movement – is, within itself, noble. Anyone is capable of bringing change into the world; however, doing so is hard to do.
But other viewers may not understand the emotional appeal of doing this. Why should they care about Uganda, South Sedan, or any other African country? Why should American citizens fight fire with fire, violence on violence? The answer is simple: people should try to change the world, despite the daunting difficulty of the task. Not only does it help steer a moral conscience to a righteous path, but it brings humanity together. 
So, what is this movement all about? Is it stopping a disreputable leader or forever changing flawed peoples? The answer is up to the people who step up to the challenge of helping others throughout the world. Stand up and rise.