When First Lady Michelle Obama was informed by her family’s pediatrician that her daughters’, Malia (11) and Sasha (8), body mass index was getting off track, it served as a wake up call for the mother.

“I would move heaven and earth to give my kids all the chance in the world for them to be at the top of their game in every way, shape and form,” Mrs. Obama told USA Today.                       Inspired by her daughters’ health and a nutritional conversation in the White House Kitchen Garden with students from Bancroft Elementary School last year; Obama has initiated the new “Let’s Move” campaign, announced on February 9, in a Washington press conference.  The “Let’s Move” campaign is designated to the younger generation, encouraging children to partake in daily psychical exercise, make healthy food choices, and also includes tax breaks to grocery stores to move into developing neighborhoods.                                                                                         Many sponsors and non-profit organizations have come together to create a new independent foundation “The Partnership For Healthier America” (TPHA) which will aid in the support for the First Lady to achieve her first national goal: a review for “every single program and policy handling, relating to child nutrition and physical activity” in order to eliminate childhood obesity in one generation, according to the White House government website (www.whitehouse.gov) for statements and releases.

“We want to eliminate this problem of childhood obesity in a generation. We want to get that done,” the Obamas said to ‘Good Morning America’s’ Robin Roberts in an exclusive morning television interview. “We want our kids to face a different and more optimistic future in terms of their lifespan.”

Kicking off the launch of the campaign was President Barack Obama signing off on a Presidential Memorandum, which created the first “Task Force on Childhood Obesity.” Included in this memorandum were leaders of Departments such as the Department of the Interior, Education, and the United States Department of Agriculture (USDA). Collaborating with TPHA, the Task Force will report back in 90 days with their overall review.                                                  Also in collaboration with the First Lady, is child friendly network, Nickelodeon, who has agreed to use its resources and audience to feature family orientated PSA’s featuring the First Lady.

“Nickelodeon is honored to work together with the First Lady and to be part of the Let’s Move campaign to stop the rise of childhood obesity,” said Nickelodeon President Cyma Zarghami on the (www.prnewswire.com).             Through their “Let’s Just Play” campaign, they will encourage children to participate in psychical activity. Burger King has also pledged their support to the campaign in terms of nutrition.

“We support many of the actions that Mrs. Obama has set forth as part of the ‘Let's Move’ campaign and agree that it is small steps in the area of health, nutrition and physical activity that can make a substantial difference in the lives of American families,” said Cindy Syracuse, senior director marketing of Burger King Corp. in a press release to Business Wire.

“I think it’s a very ambitious plan because it keeps a positive mind set in a time of depression in the economy, and it says a lot about one person. For kids it means a bright future and one where they will be able to grow into healthy adults and be able to create a domino effect into a positive future,” said junior Ana Jimenez

An ambitious goal like this will require “effort on everyone's part,” Michelle Obama said to ABC News (abcnews.com).