Spartan Chronicles

Apple Inc Part one

Tuesday, February 07, 2012 By Courtney Mercer

Apple Inc Part 1 The company we all know and love Apple has been open from 1976 to present day. That is 36 years and counting. On April 1, 1976 the first apple computer was born/ created. Appl4e though didn’t take off until 1977 when the Apple2 came out. The apple company debuted it at a local computer trade show. After t6he introduction of Apple 2, Apple machines were multiplied by several times. In 1978 the Apple Disk 2, the most expensive and easy to use floppy drive increased their sales even further. By 1980 the Apple Company released the Apple 3. Apple had several thousand employees to begin selling the computers. To build their board of directors they promoted mid-level managers that were more experienced. Also they took on older men that they knew that they could advance the company more than what it was then. By 1981 it became harder, Apple was forced to lay off 40 employees, on top of that Steve Wozniak was injured in a plane crash. In that time period Steve Jobs became chairman of Apple in March. In 1979 Jobs and some other engineers started developing Lisa. Lisa would refine personal computing. In this time Jobs had proven to be a bad project manager. Lisa was taken off because of the poor management of Jobs by Mike Markkula. Mike Markkula was the president of Apple and also one of the major stock-holders of the company. Once Jobs who owned 11% of the company of the time decided to take over someone elses project after Lisa was taken off. The project he took was working with Macintosh. They had started as a $500 personal computer but by the end Jobs made sure it was worth much more. The3 first PC was released in 1981 by IBM. Quickly after that the PC began to dominate. If Jobs team wanted to compete with IBM they would have to work very skilled and quickly. Apple would first have to become “grown-up”. Jobs realized he was not the man for the job. He hired John Scully to help the company grow up more. He was the president of Pepsi-Cola and in April he was named the president and CEO of Apple. At the time Jobs didn’t realize that hiring Scully was jeopardizing his own job.